I loved this short story about Mark Zuckerberg and how to “start” communities. [Taken from "What would Google do?"]
The scene was the annual meeting of the World Economic Forum International Media Council in Davos, Switzerland, as the head of a powerful news organization begged young Mark Zuckerberg, founder of Facebook, for his secret. Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? Tell us how.
Zuckerberg, 22 at the time, is a geek of few words. Some assume his laconicism is a sign of arrogance – that and his habit of wearing sandals at big business conferences. But it’s not. He’s shy. He’s direct. He’s a geek, and this is how geeks are. Better get used to it. When the geeks take over the world-and they will-a few blunt words and then a silent stare will become a societal norm. But Zuckerberg is brilliant and accomplished, and so his few words are worth waiting for.
After this publishing titan pleaded for advice about how to build his own community, Zuckerberg’s reply was, in full: “You can’t.”
Full stop. Hard stare.
He later offered more advice. He told the assembled media moguls that they were asking the wrong question. You don’t start communities, he said. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help them do that better.
His prescription: Bring them “elegant organization.”
What is an elegant organization? I would tell my perspective in a post later.
One of the readers of 

Uncertain Future: Our brains have a number of issues that make it hard for us to predict “what would make us happy”. The most significant shortcoming is the lack of details in our imagination. When we think about a future event we tend to just imagine a few important aspects of it. Our brain misses on a number of details.

